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Running in production · Cabo San Lucas

Every boat, every crew,
every peso.

I build the operational backbone for marine tourism. One system runs a Cabo San Lucas charter fleet end to end — sales, dispatch, crew, fuel, payroll, CFDIs, and the number no owner can usually answer: which boat actually makes money.

28 modules in
production
9 field roles, from
captain to driver
1 fleet running
on it daily
The reality on the dock

A charter operation
doesn't break in one place.

It leaks in six at once — and every leak looks small until you add up the season.

01
Two boats sold for the same slot
Sellers work from separate WhatsApp threads. Nobody finds out until the guests are standing on the dock at 8am.
02
Crew assigned in a group chat at 10pm
Captains, marineros, drivers and photographers coordinated by message. Half the team never sees the change.
03
Fuel, tips and cash live in a notebook
Diesel loaded, tips split, petty cash spent — recorded on paper, if at all. Reconciled at the end of the month, badly.
04
Agencies and hotels owe you money
Receivables spread across concierges, hotels and OTAs. Commissions paid twice because nobody tracks what was already settled.
05
Payroll rebuilt by hand every quincena
Attendance nobody verified, loans nobody logged, hours nobody can prove. Two days of admin work, every two weeks.
06
Maintenance runs on memory
Engine hours tracked in someone's head. Service happens when something fails — in high season, with guests aboard.
And underneath all of it, the question no owner can answer on demand: which boat actually makes money?
Flagship system

One system, from
the sale to the P&L.

Built for a charter operator in Cabo San Lucas and running their whole business today — the sales floor, the marina, the boats, the office and the books.

ClientCharter operator · Cabo San Lucas
ScopeFull operational ERP
Surface28 modules · 9 field views
Status Live, in daily use
01
The sale
A seller sends their own public booking link or a quote. The moment the client confirms, the reservation lands on the operational calendar with the boat, the slot and the capacity already reserved — so the same slot can't be sold twice.
/reservar/cotizar/ventas /reservas/clientes/calendario
02
The morning
One dashboard opens the day: departures, alerts, who's crewing what, what's still unpaid. Assignment boards cover nautical crew, office, photographers and transport — and a boat under maintenance or blocked simply stops being sellable.
/dashboard/operacion/horarios/operacion/tripulacion /operacion/embarcaciones/operacion/bloqueos/transporte
03
The dock
Every field role gets its own view instead of a group chat. Captains log the trip, fuel, tips, requisitions and incidents from the boat. Drivers see their runs and talk to the captain. Crew see their assignments. Attendance is taken by an RFID and face kiosk running on a Raspberry Pi at the marina and the office — not on a signature sheet.
/capitan/tripulante/chofer /fotografo/kiosko/checar/asistencia/checkin
Cabo San Lucas marina
04
The money
Payments are taken at marina check-in, and the day closes with a daily cut the CEO confirms — no silent edits afterwards. Receivables are tracked per seller, agency and hotel with partial payments. Commissions for concierges and photographers are calculated, not remembered. Expenses are captured by photographing the ticket and letting AI read it, then routed for approval. Bank, Stripe and WeTravel balances reconcile against the books, and CFDIs are controlled where the SAT expects them.
/ingresos/por-cobrar/comisiones /gastos/facturacion/caja-chica /fondos/contabilidad/nomina/auditoria-compras
05
The truth
Because the fuel a captain logged at the dock and the commission paid to a concierge both land against the same trip, the owner can finally see income and cost per boat, per sales channel, per period — and close the month knowing which hull earns and which one just looks busy.
/reportes/mantenimiento/inventario /fotografia/ricky
Cabo San Lucas bay at golden hour, the arch and the anchored fleet
Cabo San Lucas — the bay this system runs on.
Inside the system

Real screens, real operation.

Client data is anonymized. The system is in Spanish because the people using it at 6am on the dock are.

/dashboard
Dashboard
Control center
KPIs, today's departures, alerts, crew on duty and outstanding payments in one view.
/calendario
Operational calendar
Operational calendar
Reservations, transport, blocks and events on one timeline — the single source of truth for what's sellable.
/operacion/embarcaciones
Fleet
Fleet file
Per boat: engine hours, work plan, maintenance history, blocks and documents.
/capitan
Captain view
Captain's view
Trip log, fuel, tips, requisitions and incidents — filled from the boat, on a phone.
/reportes
Reports
Income vs. cost per boat
The report the owner opens first: profit by hull, by sales channel, by period.
/gastos
Expenses
Expenses read by AI
Photograph the ticket, the system extracts amount, vendor and category, then routes it for approval.
Full surface

Everything that's in there.

Not a roadmap. This is what's deployed and being used.

Who this is for

Operations with crews,
assets and cash in the field.

If your business runs on people moving physical things on a schedule, the same backbone applies.

Charter & yacht tours
Fleet, crew, slots, agencies and concierge commissions — the exact shape this system was built for.
🎣
Sportfishing fleets
Boats, captains, bait and fuel per trip, tournament season peaks, split payouts.
🏝️
Tour & transport operators
Vehicles, drivers, pickup points, hotel pickups and OTA channels in one dispatch view.
Marinas & multi-service
Several revenue lines, shared staff and equipment, one set of books that has to close.
Also built

Systems shipped before this one.

Smaller in scope, same discipline: designed, built, deployed and operated.

How we'd work

Start small. Prove it. Then build.

An ERP is not the first thing you buy from someone you just met. Most operators start with the audit.

Step one
Operational audit
From
$1,200 USD
1–2 weeks
Two days on site — the dock, the office, the books
Map of where money and hours actually leak
Prioritized plan with cost and sequence
Yours to keep, even if you build with someone else
Credited against a build if we continue
Start here
Step three
Full ERP
From
$15,000 USD
3–5 months
Everything in the core system
Payroll, attendance kiosk, petty cash, funds
CFDIs, accounting reconciliation, purchase audit
AI expense capture and automated reporting
Profit per asset, per channel, per period
Start here

Every operation is scoped individually — these are starting points, not menus. Ongoing operation and support runs from $1,000 USD / month.

Let's talk

Tell me where your
operation is leaking.

Describe how you run today and I'll come back within 24 hours with a direct read on what's fixable, in what order, and what it would take.

Direct channels
Tell me about your operation